Doug Groom and his wife Rosa have a very small vineyard, ten hectares, nestled in the King Valley of Victoria. Doug makes elegant French inspired Chardonnay and Pinot Noir but it is his Shiraz that has gotten the most attention in the Australian wine press. Rated as one of the top in all of Australia by Winewise. It is not the blockbuster style of the Barossa Valley, but again, more French fashioned, bearing true resemblance to a fine Hermitage or St Joseph.

Like so many of our growers in Australia, Doug is very natural and non interventional in his grape growing and wine making techniques -- uses indigenous yeasts, rarely acidifies, never chapitalizes, adds little sulfites and bottles without filtration. These are truly artisans wines, and they show it.

Avalon Wines opened the first Cellar Door in The King Valley back in 1986. Tasting's and sales of Avalon Wines are also available at district restaurants, festivals and other functions.

Established in 1981 Doug Groom (winemaker) makes each vintage a special one with minimal intervention allowing the wine to show its natural merits.

Avalon is situated 49 km from Wangaratta on the Whitfield Road and only 45 minutes drive from Mansfield. To visit Avalon is to experience great wines and picturesque views of Mt Buffalo surrounded by undulating hills of the Valley.